My Major Project was designed for Siopaella, which is an authenticated/pre-owned luxury shop founded by entrepreneur Ella DeGuzman in Dublin in 2011. From an in-depth insight into the Macro Trends, I decided to base my design on the trend ‘Gamescape’, which focuses on creating new realities in physical design through a digital lens. It was essential to keep in mind while designing the concept to appeal to Siopaella’s target market. The focus of the design was ‘sustainability’ while keeping the Siopaella branding colours of pink & green. My installation did not feature mannequins, all the props featured were sourced sustainably and are recyclable.