The Brief was to design a Brand Identity for the typographic Research Unit, And apply it to promotional Material.
The TRU brand identity speaks to the history of typography and works in both a printed and digital context. When starting to brainstorm this project the idea of history came up and even though this is new identity typography has a lot of history it was decided the logo should speak to this history. When looking into the history of printing and typography newspapers came up often and how they changed typography this is when the idea of the logo looking like leading came up. This also influenced the decision to create a Newspaper publication for promotion of the TRU. The colour palette looks very different in RBG and CMYK this was to to show the affordances of print and digital media.