The ViViD Project
With the uncertainty that surrounded the social aspects of life due to the pandemic, I had to adapt my cultural project to the virtual world and with this, The ViViD Project was born. For this I established a name of Sunny Sardini Pictures in order to use this as a brand identity to promote The ViViD Project
The ViViD Project is a photography collection which explores mental health issues and wellbeing within the Irish Creative sector. Sunny Sardini Pictures organised a photobook featuring 22 photographers across the island of Ireland in a bid to raise mental health awareness amongst the creative sectors.
This project is a fundraiser for Minding Creative Minds - a free 24/7 mental wellbeing support programme for the entire Irish Creative Sector. All proceeds of The ViViD Project photobook and donations go directly to Minding Creative Minds. The ViViD Project was launched online on April 29th, 2021, which included industry guest speakers, Dave Reid, Kieran Frost and Ruth Medjber.
The ViViD Project photobook can be viewed online, along with the recorded online launch.